Project Template

Here's an example of a project template/quote that may be useful to reference as your craft your own:

Goals / Overview:

• Upgrade and set Warby’s website on the right track for the future of Shopify themes and ecommerce updates on the platform.
• Improve customer journey and product display.
• Increase AOV and recurring revenue.
• Increase ease of use for day to day updates and customizations by non-technical Warby team members.

Scope:

• Determine Warby-specific features and what new features to incorporate
• Evaluate apps to keep, remove or add
• Redesign homepage, collection, product pages with new features and improved customer flow
• Collection page:add more than 1 product at a time. Have it look cleaner and more informative. Have it not be used as the product page.
• Homepage: purchase and get informed right from the start.
• Redesign and fix development issues from the product page. Use the product page instead of the collection page to show detailed product information
• Upgrade and transfer Warby’s custom theme to an online store 2.0 theme.
• Incorporate metafields from SuperFields app directly into the Shopify backend and theme
• Custom code new features and unique branding
• Update content on locations, our story, FAQ
• Inspiration: Everlane, TRUBARS, Madhappy, Barbara Stern
• Setup apps:
• Subscriptions - Recharge
• Social login

Process:

Part 0 - High value items on the old theme:

• Implement up to 2 small but high value items on the old theme such as subscriptions in order to see benefits before Black Friday time.

Part 1 - planning + design:

• Research eCommerce UX features for food companies that would work best for Warby.
• Decide on apps to use and how it fits into your store and budget
• Prepare preliminary strategic designs + present. 1 round of feedback
• Research and present options for Shopify theme that incorporate important feature wishlist items and would accommodate the design

Part 2 - implementation:

• Migrate over all settings, custom branding, implement new design
• Custom code sections from old theme that are relevant from the new design
• Extend theme editor settings to provide team members with a wide array of settings custom to Warby.
• Simultaneously setup and customize apps to your site and test thoroughly
• Up to 2 design feedback calls. 1 round of design feedback includes:
• Feedback from you. Ideally the most detailed you can be, adding a Loom video would be great
• A 30min call to be on the same page with the feedback so I know exactly what to change
• Feedback implementation
• Additional feedback rounds will be beyond the scope and need to be priced out.
• Thoroughly test
• Launch!

Additional Notes / Out Of Scope:

• Availability: I will respond to messages as quickly as possible during my office hours but response time can take longer if you send it after 3pm EST. As I am based in Germany, my work hours are within GMT + 2 times but I am available for meetings from 8am-1pm EST.
• Payment terms: Price : $10,000. 50% upfront, 25% after 2 weeks, 25% at project end or 4 weeks, whichever is sooner.
• Any task not outlined in this quote is not part of the project. Any requirements or changes outside of the original scope of the job will incur additional charges.