Account Metrics

Account metrics measure performance on the Storetasker platform. They help experts understand their success rates, client relationships, and overall reliability. Metrics are not the sole consideration for how the system distributes new leads, but do factor in. 

Metrics Tracked

Your dashboard displays the following account metrics:

1. Close Rate

2. Repeat Rate

3. Completion Rate

4. Feedback Rating

5. Average Account Value (AAV)

6. Client Escalations

Metric Definitions and Goals

1. Close Rate

• Definition: The percentage of accepted leads that convert into paid projects. Leads returned to the queue do not count.

• Goal: 50% or higher.

• Example: If you claim 10 leads and 5 convert into projects, your close rate is 50%.

• Note: Leads that receive multiple candidates/introductions upfront do not factor into your close rate, nor do "instant match" leads. 

2. Repeat Rate

• Definition: The percentage of paying clients who return for additional projects.

• Goal: 40% or higher.

• Example: If you work with 5 clients and 2 return for another project, your repeat rate is 40%.

3. Completion Rate

• Definition: The percentage of projects successfully completed and approved.

• Goal: 95% or higher.

• Example: If you complete 19 out of 20 projects, your completion rate is 95%.

4. Feedback Rating

• Definition: The average star rating (out of 5) clients leave after a project is completed.

• Goal: 4.7 stars or higher.

• Notes:

  • Clients are asked to review upon project completion.

  • Ratings and reviews are visible only to you (not publicly displayed).

5. Average Account Value (AAV)

• Definition: The average amount earned per lead closed.

• Goal: $4,000 or higher.

• Note: AAV does not impact the lead-matching algorithm, but it provides useful insight into project value.

6. Client Escalations

• Definition: The number of times a client has created or escalated a complaint or support case involving your work.

• Goal: 0 (over 80% of our members have never had a client complaint)

• Details: This is a lifetime count of client escalations. See the Client Complaints policy for more information.

Impact of Low Metrics

• The Storetasker system uses account metrics in its algorithm to help determine lead distribution.

• If metrics fall below goals:

  • The number of leads visible to you may be reduced.

• If metrics are significantly below goals:

  • The number of leads you can match with may be further limited.

• As metrics improve and approach goals:

  • The system increases the number of leads available to you.

Improving Metrics

Experts are encouraged to proactively monitor and improve their performance.
For detailed strategies, see: Improving Account Metrics.